Privacy Policy

At Luxury Alterations ("we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bridalalterations.london and use our services.

1. Information We Collect

Personal Information

When you book a consultation or contact us, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Postcode
• Wedding dress details (designer, alterations needed, timeline)
• Any additional information you provide about your requirements

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on pages
• Referring website addresses

2. How We Use Your Information

We use the information we collect for the following purposes:

• To schedule and manage your consultation appointments
• To communicate with you about your wedding dress alterations
• To provide quotes and service information
• To send appointment reminders and updates
• To improve our website and services
• To respond to your inquiries and provide customer support
• To comply with legal obligations

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business (e.g., calendar booking systems, email services)
• Legal Requirements: We may disclose your information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

4. Calendar Booking System

We use GoHighLevel (GHL) as our appointment scheduling system. When you book a consultation through our website, your information is collected and processed by GHL in accordance with their privacy policy. By booking an appointment, you acknowledge and agree to GHL's data processing practices.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings, though disabling cookies may affect website functionality.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Client records related to alterations may be retained for up to 7 years for business and legal purposes.

8. Your Rights

Under UK data protection law (UK GDPR), you have the following rights:

• Right to Access: Request copies of your personal information
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict Processing: Request limitation of how we use your information
• Right to Data Portability: Request transfer of your information to another service
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us using the information below.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Luxury Alterations
136-144 New Kings Road
Fulham, London SW6 4LZ
Email: info@bridalalterations.london
Phone: [To be confirmed]

12. Supervisory Authority

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113